People use the terms “search engine optimization” (SEO) and “search engine marketing” (SEM), Pay per Click (PPC) interchangeably.
These terms are marketing techniques they have some differences between them.
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or “un-paid” or “organic” search results.
Search engine optimization is simply the practice of making your website or blog more accessible to both search engines and search engine users; in other words, you’re making it easier for them to find you.
SEO helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
Search Engine Marketing (SEM)
Search engine marketing (SEM) is the process of promoting and marketing a website through paid listings (advertisements) on search engines.
In order to create an ad for a given search engine, you need to create an account with the advertising product or branch of that search engine. For Google, this product is AdWords. After creating an account, you then create your ad and enter a list of user search queries — called “keywords” — that can trigger your ad to be shown.
PPC or Pay per Click is where you pay to list advertisements that link to your website, also known as sponsored search results. You’ll see PPC search results in Google at the right side column of the search results, the amount you pay per click depends on your competition, in your Google Adwords Campaign (where you set your PPC up) you would bid an amount you’re willing to pay for certain placements.
Many starts up business tend to prefer PPC rather than SEO because they feel they can get the results they want quite easily, you can get sponsored listing via PPC up almost immediately whereas SEO can take time and dedication.
Ads on most search engines operate on a pay-per-click (PPC) model, meaning that you pay only when a user clicks your ad, and not for the ad impression (the instance in which the ad appears on the page). The other common pricing model in online advertising is cost-per-thousand impressions (CPM), in which you pay per impression, not for any clicks on your ad.
Site owners often choose to advertise their site instead of, or in addition to, optimizing their site for placement in the organic search results. Although it’s necessary to pay for the clicks your ads receive, advertising allows you to be proactive about when and where a listing for your site appears. Creating an AdWords account takes minutes, and ads can run almost immediately in response to keywords that you choose.
SEO is Necessary for Long-Term Success
Unlike PPC, organic SEO is something almost all businesses need. Why?
- - Searchers pay more attention to organic search results than paid results. Many studies have shown that 70-80% of searchers pay more attention to organic results than paid results.
- - When performed properly, organic SEO allows you to remain in front of searchers for long periods of time without the need for a daily ad spend.
- - SEO can be much more budget-friendly and provide much longer-lasting results.
Keep in mind; As a SEO Company in Hyderabad we don’t discourage the use of PPC. We just highly recommend that all businesses pay close attention to increasing organic search results.
Should I Use PPC?
It really depends on what type of business you have, what your competition looks like, the behavior of your target audience, and your budget. We generally advise that PPC is a short term tactic for gaining leads that can be good for some companies to use as their organic SEO ramps up. Not all companies need PPC, though. It’s important you do research first to determine if PPC is right for you.
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